Transfer Snowboard mag
An unequalled and personal experience
Transfer Snowboard is one of the world's leading Snowboarding magazines. The publishers of Transfer wanted to replicate the success, passion and inspiration that makes Transfer so unique into an iPad app that sets a new standard of interactivity in the emerging digital publishing environment. The concept and brief was simple - combine all cornerstones of modern day storytelling, video, audio, photography and word in a way that offers an unequalled and personal experience.
Brand integrity + design aesthetics
We worked extensively with the publishers and editors of Transfer to ensure the brand integrity, design aesthetics, layout and flow of the digital mag met the expectations of the loyal readership. Along the added content such HD video, audio and interactive images, we designed a revolutionary approach to the user experience which enhanced the editorial intent and changed the way snowboarders consume content forever.
Setting a new benchmark for lifestyle publishing
The Transfer iPad app is a world-class production that has set a new benchmark for lifestyle publishing. Using the Adobe DPS means that Transfer has reached an international audience for the first time. The inclusion alongside well written stories, outstanding photography, exciting rare videos and an awe-inspiring user experience is ensuring that Transfer Magazine is one of the best digital magazines in the world.
Transfer Snowboard Magazine is about the love of riding mountains. The ever-changing culture, the inspiration, the travel and the mountain lifestyle.
A Perfect Session
The reading experience, the flow, the content, the typography, all has to be perfect and without compromise to the original design
Field of Dreams
This has revolutionised our ability to do what we love - snowboard and tell stories about snowboarding.
Russell Holt - Editor