A clear path of content and navigation that strongly informs the design process

Wireframes are a critical step in the understanding of how your app or website will truly function. It allows everyone to review their content fully, concentrating on the information flow without the distraction of colour and movement. This process often reveals any weaknesses or strengths in operation well before any development has been committed to and results in a comprehensive understanding of the information flow and the outcomes being achieved.

We find this collaborative process, mapping out the information process, minus the distraction of design elements, actually takes us 75% of the way down the path of final production. The wireframing process strongly influences the final design, you know exactly how much information you have to deliver on screen and the navigation process involved in getting there.